"Data mining" - is associated with Business Intelligence and it helps gather information. Unknown to many an internet user, it is being used by several companies to learn about who you are and what you do. Initially they were introduced as personalized pages.
Sure it looked good to have a web page with a layout you had set when you last logged in - the same colors, themes and contents. It is also amusing to have a small window pop up which says "Hello James... looking for a house loan". But, how on earth did they know that you were looking for a loan or a house or a car?
Data mining is also a concern with governments eavesdropping on citizens. Computer technology is used to extract knowledge that's buried in enormous volumes of undigested information. With the speed at which computers can crunch data today searching through a few hundreds of thousands of lines of data to filter out a few key words - it is easy.
So if you searched for “Hijack” and related words…its easy to pick you up. Similarly the contents of your chats can be searched in no time to detect possible pedophiles and murderers or even tax evaders. While these are the high points of Data Mining, it can also be used to search and sort through trillions of bits of raw data culled from telephone calls, e-mails, the Internet, airlines, car rentals, stores, credit card records and other sources.
To a common man are these not the very threats he was trying to shield himself from by using a firewall and anti spy software and anti virus software. And here reputed companies and makers of search engines are doing the same thing. What’s more worrying is that these are the very useful sites you just cannot do without. So in a creepy way even the innocent citizen has been given the same"preferential" treatment as Bin Laden. Now is that not a misuse of technology and invasion to one's privacy?
February 22, 2006 in Data MiningSure it looked good to have a web page with a layout you had set when you last logged in - the same colors, themes and contents. It is also amusing to have a small window pop up which says "Hello James... looking for a house loan". But, how on earth did they know that you were looking for a loan or a house or a car?
Data mining is also a concern with governments eavesdropping on citizens. Computer technology is used to extract knowledge that's buried in enormous volumes of undigested information. With the speed at which computers can crunch data today searching through a few hundreds of thousands of lines of data to filter out a few key words - it is easy.
So if you searched for “Hijack” and related words…its easy to pick you up. Similarly the contents of your chats can be searched in no time to detect possible pedophiles and murderers or even tax evaders. While these are the high points of Data Mining, it can also be used to search and sort through trillions of bits of raw data culled from telephone calls, e-mails, the Internet, airlines, car rentals, stores, credit card records and other sources.
To a common man are these not the very threats he was trying to shield himself from by using a firewall and anti spy software and anti virus software. And here reputed companies and makers of search engines are doing the same thing. What’s more worrying is that these are the very useful sites you just cannot do without. So in a creepy way even the innocent citizen has been given the same"preferential" treatment as Bin Laden. Now is that not a misuse of technology and invasion to one's privacy?
Source: http://www.businessintelligencelowdown.com/
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